There are many ways people can access music, but despite all those mediums, FM Radio continues to be the most popular. So advertisers want to tap this market and hence have radio ads running. Moreover, it is also the most cost-efficient mode…

The Motel 6 campaign and Radio Mercury awards have become almost synonymous with each other. That campaign has become a regular feature for many years now and won its first price in the year 1992 as the Best of Show. The Motel…